Exhibition view, Royal College of Art, 2008
Posters + video projection
Introduction: If anything has changed in the world since 1977, when philosopher Paul Virilio wrote his first book on speed, it is that everything has become even faster. Graphic design is no exception.
Economy and technology impose an hallucinating rhythm to society, to culture, to design. This forces the designer to have less time to think and far more areas of art and design to embrace, thus stretching their boundaries.
What remains is the imminent need to move simultaneously in every direction, to move on, to continuously flood cities (and design) with movement. In this sense - while losing its identity - graphic design is, more than ever, a nomadic discipline. There is no time to consider history, only to produce, to deliver.
Inevitably, fastness equals superficiality.


Title: Read slowly. Stay awake. 70 x 100 cm, screenprint.




Title: Pink, Yellow and Orange. 70 x 100 cm, Digital Print.
These are the colours that fill the shelves of almost any place we enter. The goal is to dazzle, to see who can visually shout loudest and produce the most ostentatious (and fast) aesthetic experience.

Title: The direction of Graphic Design (and Society) at the beginning of the 21st century. 70 x 100 cm, screenprint.
Related writings: “What’s shock(ing) in Graphic Design?”