Graphic Design Criticism
2008
If anything has changed in the world since 1977, when philosopher Paul Virilio wrote his first book on speed, it is that everything has become even faster. Graphic design is no exception.
Economy and technology impose an hallucinating rhythm to society, to culture, to design. This forces the designer to have less time to think and far more areas of art and design to embrace, thus stretching their boundaries.
What remains is the imminent need to move simultaneously in every direction, to move on, to continuously flood cities (and design) with movement. In this sense – while losing its identity – graphic design is, more than ever, a nomadic discipline. There is no time to consider history, only to produce, to deliver.
Inevitably, fastness equals superficiality.